Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 10 Crisis Communication Tips Every Business Needs.

Crisis 62

Crisis Viral Government Crisis Communications 62

Melissa Agnes

MARCH 6, 2018

The audit phase will help you craft a blueprint of where the organization currently is in terms of its crisis readiness and where it needs to go in order to build brand invincibility. The goal is to build a consistent baseline of understanding for everyone who will be involved in developing and implementing the crisis ready program.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Cision

AUGUST 31, 2015

We recommend a funny video or article because we want to make others laugh—it’s an act of kindness or generosity. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. . Andy Gilman ended the day with his crisis communication boot camp.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Despite the fact that every major corporation prepares a crisis communications plan, the urgency of first response demands a certain degree of improvisation.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. What’s your take on this from a crisis communications standpoint? It’s as if the WaPo has lost faith in its own abilities.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Presspage

MAY 11, 2017

The question remains – will using social media in crisis communication deliver you an advantage? A viral meme, video, or a tweet can appear instantly on the Internet. When a crisis occurs emotions can run high, which can make it difficult to manage online sentiment. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Sword and the Script

MAY 12, 2020

Additional considerations: Post HTML versions of your press releases – not just PDFs; Create a separate RSS feed for your newsroom that carries just news; Offer reporters a way to sign up for distribution lists that send just for news; and An online newsroom also gives you a platform to rapidly standup a crisis communications response.

Company 101

Company Survey Pitching Report 101

Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. Team roles and responsibilities need to be clear if your crisis communication plan is going to work.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

APRIL 5, 2020

‘Viral’ would be another word that can be used in place of newsworthy. Ronn Torossian stresses using a quick, attractive headline, followed by short summarization of the facts and short, powerful, easy to relay quotes from important subjects related to the article. Spread A Wide Net.

Crisis 78

Crisis Viral Pitching Report 78

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. So, I read stories including those published by USA Today and The Daily Mail – both articles that ranked high in Google News. It is a story I didn’t want to know…but it was also one I found so unbelievable, that I couldn’t look away.

Advertising 62

Advertising Advertising Viral Video 62

Melissa Agnes

JULY 30, 2014

Yesterday we discussed managing crises with visual content , where I mentioned some tips for identifying red visual flags (or their possibility) that could help a crisis go viral, as well as outlined some important strategies to help you incorporate visuals into your crisis communications plan.

Case Study 201

Case Study Viral Crisis Newspapers 201