Shift Communications
JANUARY 22, 2018
To develop a more effective crisis communications strategy, we need to understand trust. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. But what do we respond to?
Reputation Us
APRIL 2, 2019
New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. REPUTATION: BY THE NUMBERS. The scientific study conducted in February 2019 specifically surveyed residents in Oregon.
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Reputation Us
APRIL 4, 2019
PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. REPUTATION: BY THE NUMBERS. 77.5 – Treat employees respectfully.
ImPRessions - Crenshaw Communications
NOVEMBER 29, 2018
The #metoo movement has claimed the reputations of many high-profile men. The past two years have been particularly rough, and its fumbles show how hard it can be to salvage a reputation when faced with simultaneous business challenges. The formula to protect reputation in the #metoo era is both simple and very, very difficult.
ImPRessions - Crenshaw Communications
DECEMBER 4, 2018
Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats. One bad moment can lay waste to a brand reputation.
ImPRessions - Crenshaw Communications
APRIL 18, 2018
Some had come of age in the days before digital and social media, then lived through the extraordinary communications revolution that transformed the nature of information. They bring a valuable perspective to the state of today’s communications. (L The role of the Chief Communications Officer has therefore grown in importance.
Waxing UnLyrical
MAY 10, 2018
These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Uplift Studios overall communication strategy is risky. These messages are tired and far from creative. And you are what you repeatedly do.’
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