Shift Communications
NOVEMBER 24, 2014
When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Look for unusual events that are worth noting, spikes in your data that clearly stand out. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.
Shift Communications
SEPTEMBER 12, 2017
In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. Compatible Data.
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Shift Communications
OCTOBER 15, 2015
That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. How did it affect social traffic and SEO? If you don’t have Google Analytics access already, make the case for getting it setup now for 2016 benchmarking!
Sword and the Script
DECEMBER 21, 2021
Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.
Shift Communications
FEBRUARY 20, 2019
Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget. Don’t just perform traditional PR, use data-driven PR ! So why Google News , specifically? Lisa Zanchi. Senior Marketing Strategist.
Shift Communications
AUGUST 25, 2017
Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. For example, analyzing top-performing posts within an industry will uncover apparent trends. SHIFT has the solution: SCALE.
Shift Communications
MAY 3, 2016
In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. The need for this will only increase.
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