Burrelles Fresh Ideas

JANUARY 23, 2024

This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values. Some of the approaches worth considering include: Using psychological profiles as data: The quality of machine learning analytics processes always depends on the quality of the data you train it with.

Technology 76

Technology Training Data Consumer 76

Sword and the Script

JANUARY 5, 2016

Newsrooms move to predictive analytics. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future. Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 2) 3 Studies that Challenge Marketing Assumptions [UML].

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Critical Mention

FEBRUARY 5, 2019

Last but certainly not least, crisis communications is another benefit of following trends. Not only can you prepare for a crisis by keeping on top of what your customers are saying on various platforms, but you can also mitigate the crisis by responding to negative press and your customers in real-time. .

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

SEPTEMBER 19, 2019

We’ll let Jelly Marketing answer this one for us: “ You never want your clients seeing media coverage before you – so the ability to monitor in real-time allows our team to be proactive, consistently providing real-time updates to clients on campaign progress and ensuring we’re ahead of the game.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Kathy Casciani , Founder, Azul PR + Communications 17.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

MAY 23, 2017

Sizing up or prioritizing responses in crisis communications. Repurpose Does Not Mean Regurgitate in Content Marketing. c) search engines today better understand the context of the language used around backlinks – and consequently, there’s strong potential for impact in branded search or common industry phrases.

SEO 65

SEO Tools Engineering Web 65

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Monitoring and Analytics Implement tools to monitor media coverage, social media mentions, and other relevant metrics.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

DECEMBER 11, 2023

That relationship will also greatly help if your company finds itself in a crisis communication situation in the future. Monitor and Measure: Regularly assess the performanc e of your communications strategy against your defined objectives. Use analytics to track engagement, reach, and conversion.

Strategy 59

Strategy Company Communications Construction 59

Burrelles Fresh Ideas

APRIL 9, 2024

Partnering with local influencers, they showcased their commitment to sustainability and community, driving both online engagement and foot traffic. Analyzing the impact The analytical side of social media offers a treasure trove of data.

Social Media 93

Social Media Marketing Media Storytelling 93

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40