Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. One PR publication or blog you read regularly is…(TMB) Marketing Dive and PR Examples. 1) You spent a long time in an agency before going in-house. Image credit: Unsplash.

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Employee Internal International Training 88

Communications Conversations

JANUARY 28, 2015

Former role: Senior director-content marketing, Fast Horse. Former role: Senior digital marketing manager, Sleep Number. Current role: Senior Manager-Global Marketing, TE Connectivity. Former role: Director of Marketing & Business Development, PadillaCRT. Current role: Director of Content Marketing, TopRank Marketing.

Social Media 60

Social Media Media Airlines Local 60

NewsWhip

JUNE 10, 2021

The Miracle on the Hudson, United airlines. ” Oftentimes too, there’s just probably not enough research done in some cases, and so folks are quick to innovate and put something out to market before there’s proper case studies around how to customers. 18: The future of storytelling in healthcare communications.

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Reputation Crisis Management Crisis Enterprise 78

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Here’s a look inside some of the most memorable ideas that I walked away with.

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Marketing Social Media Video Mobile 48

ZudePR

DECEMBER 30, 2016

Quite simply the best marketing book I’ve ever read (and I’ve read a few). Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4: Cialdini PH.D.

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Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

JULY 14, 2017

In that spirit, here’s a look at a few companies really killing it in the storytelling game. Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

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Brand Branding Storytelling Airlines 136

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? RazorSocial – This Ireland-based social media tool site masterminded by marketing superstar Ian Cleary, is nothing short of exceptional. 46 Marketing Tools to Consider For 2017 ”.

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Blogging Marketing YouTube Content Marketing 48

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Other brands, like United Airlines, have worked to repair a loss of trust. Have they changed due to market forces or competitive challenges? As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud. Companies like Yum! Do you need to freshen or update the language?

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Brand Branding Film Internal 160