Cision

OCTOBER 8, 2015

Marketers appreciate hearing from other marketer’s success. We learn from other marketers, even when their examples are from a different industry. When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. Storytelling. Employee Advocacy.

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Social Media Brand Branding Airlines 120

Cision

NOVEMBER 1, 2017

In the second episode of Earned Media Rising , Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity; the importance of transparency in today’s market; how can organizations be the guardians of their brand, especially in the (..)

Airlines 168

Airlines Media Storytelling Social Media 168

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, happy news is a main driver for social media sharing. The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. Now, that’s the Spirit.

Airlines 147

Airlines Insurance Insurance Exercises 147

Burrelles Fresh Ideas

MAY 23, 2023

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. may not need to market themselves as the demand is already there.

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Travel Tourism Airlines Hotels 40

Communications Conversations

JANUARY 28, 2015

Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months. Former role: Athletic Events Social Media Manager. Current role: Social Content Specialist, Sleep Number. Former role: Senior director-content marketing, Fast Horse.

Social Media 60

Social Media Media Airlines Local 60

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Her role ranges from drafting reactive statements to working on campaigns for press and social media. I’ve worked on communications, marketing and sales.” They spoke about their first job and their career.

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Marketing Newspapers Public Affairs Airlines 60

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address. Take a second to slow down.

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Content Marketing Marketing Customer Service Airlines 40