United Airline’s Latest Customer Letter Hits the Right Notes

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post United Airline’s Latest Customer Letter Hits the Right Notes appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. It’s easy to pile on United. More than the mistakes, it’s the type of mistakes, lacking that quality known as common sense.

How’s the Storytelling in the Facebook Page from North Korea’s Airline, Air Koryo?

Ishmael's Corner

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. I didn’t exactly pull Air Koryo, North Korea’s airline of choice, out of a hat. Singapore Airlines Hero Photo on Facebook.

United Enters the Third Stage of a PR Grieving: the Shake Down

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. It’s been a rough week for United Airlines. The post United Enters the Third Stage of a PR Grieving: the Shake Down appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

What American Airlines’ crisis response can teach brand managers

PR Daily

American Airlines seems to have learned—largely from United Airlines’ recent tone-deaf response—what not to do in a crisis. The recent incident prompted United—as well as Delta and American Airlines— to change overbooking and crew policies , but it wasn’t the only negative incident.

Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance.

5 Brands Share What’s Working in Social Media Marketing

Cision

The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Download the free journal to achieve standout results with the hub and spoke model like Southwest Airlines! Storytelling.

30 years later, speechwriting still matters

PR Daily

The need for powerful, persuasive storytellers who can help executives and leaders move audiences to action. We’ve brought together speechwriters from the White House, the FBI, Microsoft, Southwest Airlines and more.

Airport’s brand journalism news service takes flight

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. After 9/11, everything changed in the airline business,” O’Rourke says. Another article reported that United Airlines was adding a second daily nonstop flight to San Francisco.

Smart PR Helps Spread Good News

ImPRessions - Crenshaw Communications

The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life.

Virgin Atlantic pushes eco-friendly stance on fuel

PR Daily

Virgin Atlantic was the first commercial airline to test a bio-fuel flight and continues to be a leader in sustainable aviation. RELATED: Learn to rise above the noise and succeed in PR measurement, PR branding, storytelling and social media.

First-Quarter PR Winners And Losers

ImPRessions - Crenshaw Communications

In public relations, the term “storytelling” has been co-opted to describe a kind of ideal standard for engaging blog posts and other content. Perhaps United can take some solace in a recent poll that found Americans like United Airlines more than our current president.

The 5 most popular stories on PR Daily this week

PR Daily

American Airline's shows support for hub's Cubs. RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC. Here are the five most widely read stories this week on PR Daily : Secrets for crafting the perfect headline. 7 traits of excellent PR agencies. 17 more made-up words. Infographic: Little-known punctuation marks to start using.

United CEO announces return to work date

PR Daily

United Airlines CEO Oscar Munoz seems to be on the mend after a major health scare. RELATED : Master the "Four Cs" of storytelling in this intensive master class.].

PR Looks At Top Brand Stories

ImPRessions - Crenshaw Communications

In that spirit, here’s a look at a few companies really killing it in the storytelling game. Even president Donald Trump – an experienced licenser of his brand – had his share of blunders, including Trump Airlines, Trump Steaks and the now-infamous Trump University.

Brand 170

5 Ways to Engage With Word-Of-Mouth

Cision

Southwest Airlines excels at creating triggers. Harnessing UGC’s storytelling power can help build brand trust and ultimately a deeper, emotional connection to the brand. This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”.

Behind the Headlines With Al Comeaux

Cision

Good, authentic storytelling never goes out of style. I recall going to work at American Airlines each morning and a group of colleagues would be cutting out news articles from the morning papers and from faxed articles we had received. I think what hasn’t changed is the value of good storytelling; people will always want to engage with compelling, well-told stories. But as I’ve said already, good, authentic storytelling will never fail to help you get your point across.

30 jobs in the PR and marketing world

PR Daily

RELATED: Learn to be the kind of PR pro that lands jobs like these; join our event for PR leaders to benchmark storytelling, thought leadership and digital media strategies. ]. American Airlines is seeking a social customer service supervisor.

Don’t be the only communicator who isn’t at Facebook

PR Daily

Southwest Airlines. Hawaiian Airlines. Chief Storytelling Officer. We’ve all felt it: FOMO, the fear of missing out. Whether it’s a fun vacation or an exciting project at work, no one wants to let a great opportunity pass by.

Using PR To Help Brands Build Trust

ImPRessions - Crenshaw Communications

Other brands, like United Airlines, have worked to repair a loss of trust. As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud.

Brand 191

5 ways in-house video can boost your PR efforts

PR Daily

In just the past few years, multiple major brands like Marriott and United Airlines have folded their video-based marketing and PR work in-house. Great brand storytelling begins with your internal team. Humanize your brand through storytelling.

Video 125

9 fantastic holiday gifts for PR pros

PR Daily

The event, to be held at Disney World on March 6–8, will feature speakers from American Airlines, Zynga, Grubhub, Major League Soccer, “Good Morning America,” Nickelodeon, Wendy’s, Twitter, Disney Parks and more.

15 PR and social media career moves in Minnesota in 2014

Communications Conversations

Former role: Senior manager-Communications, Cambria/Sun Country Airlines. Current role: Brand Content Manager, Storyteller Communications. Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months.

30 jobs in the PR and marketing world

PR Daily

The Facebook-owned platform has more than 600 million users, and the position involves finding phenomenal visual storytellers in the app’s Japanese community, and then writing and editing feature stories about them in both English and Japanese.

How to create a culture abuzz with internal fans and advocates

PR Daily

Southwest Airlines, for example, spotlights. It recognizes employees regularly on its website and in its brand magazine , and the airline maintains a library of videos sharing stories from happy customers. Better brand storytelling.

Be All In Or Get All Out With Content Marketing

Beyond PR

Royal Dutch Airlines used to have an inefficient program for returning lost items to travelers. With today’s audiences expecting more from your brand storytelling, it’s essential you deliver.

30 jobs in the PR and marketing world

PR Daily

You should also be well versed in editorial calendars and brand storytelling. Technical writer—American Airlines (Arizona). 2016 looks good for job seekers with marketing and communications skills. ManpowerGroup.

30 jobs in the PR and marketing world

PR Daily

Candidates should have experience with brand storytelling, crisis management and media training. Marketing specialist—Delta Airlines (Georgia). For lovers of aquatic animals and conservation initiatives, Shedd Aquarium in Chicago is the place to be. More than 32,000 animals reside at the aquarium, including turtles, sea otters, penguins, sharks, dolphins, fish, frogs and the world’s most rare iguana species.

5 crisis communications lessons from horror movies

PR Daily

RELATED : Master the "Four Cs" of storytelling in this intensive master class.]. Even if the situation is bad–Malaysia airlines bad— it’s best to own up and work out a solution rather than get caught in a web of finger pointing and lies.

The Top 10 Books of 2016 (According to Zude)

ZudePR

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Think low-cost airlines in their infancy. I’ve read some corking books this year. Here are my top 10.

4 Tips For Undergoing Your Online Marketing Metamorphosis

MaccaPR

For example, Southwest Airlines has generated great success with its humorous blog “ Nuts about Southwest , ” which includes videos of a “Live at 35(000) feet” concert and posts about songs written on cocktail napkins during a flight to Nashville.

Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

MaccaPR

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. What We Learned From the Southwest Airlines Social Media Crisis ”. Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter?

10 companies with outstanding social media presences

PR Daily

doesn’t just nail its medium, it also manages to turn authentic storytelling videos into bite-size, shareable content across social media. There’s even a GoPro channel on Virgin America Airlines and a streaming option right from Xbox.

24 great B2B and B2C brand journalism sites

PR Daily

RELATED: Learn how to infuse storytelling and great writing into all your communications at the Business Writing Summit. ]. Because the aerospace company’s customers include the Pentagon and many veterans in the airlines industry, it made sense as an outward-facing story, as well.

B2C 123

7 essentials for crisis navigation

PR Daily

The research concluded that organizations have an opportunity to serve as credible sources: Social media is where breaking news will happen; Traditional media is where the deep storytelling will happen; What people want most is accuracy.

Crisis 170