Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. The power of PR can drive a cultural movement, educate, or convert skeptics into brand ambassadors. One PR publication or blog you read regularly is…(TMB) Marketing Dive and PR Examples.

Employee 87

Employee Internal International Training 87

Communications Conversations

JANUARY 28, 2015

Former role: Senior director-content marketing, Fast Horse. Former role: Senior digital marketing manager, Sleep Number. Current role: Senior Manager-Global Marketing, TE Connectivity. Former role: Director of Marketing & Business Development, PadillaCRT. Current role: Director of Content Marketing, TopRank Marketing.

Social Media 60

Social Media Media Airlines Local 60

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? The Miracle on the Hudson, United airlines. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Here’s a look inside some of the most memorable ideas that I walked away with.

Marketing 48

Marketing Social Media Video Mobile 48

ZudePR

DECEMBER 30, 2016

Quite simply the best marketing book I’ve ever read (and I’ve read a few). Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4: Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Brands keep finding ways to do well by doing good. Other brands, like United Airlines, have worked to repair a loss of trust. Companies like Yum!

Brand 160

Brand Branding Film Internal 160

ImPRessions - Crenshaw Communications

JULY 14, 2017

In that spirit, here’s a look at a few companies really killing it in the storytelling game. Is your brand telling its best story? Although co-founder George Clooney calls the creation of his billion-dollar brand a “happy accident,” Casamigas had the makings of success from its inception.

Brand 136

Brand Branding Storytelling Airlines 136

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? It’s all guided by author Mike Stelzner, whose own personal branding with 149k Twitter followers deserves study. 46 Marketing Tools to Consider For 2017 ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48