PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. Faculty talk trends and current events.

Communications 116

Communications Case Study Training Reputation 116

PRSay

DECEMBER 2, 2020

On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again. The airlines themselves have to return their fleets to service. The airlines themselves have to return their fleets to service. And frankly, that will speak more than any reputational campaign we can undertake.

Crisis Management 91

Crisis Management Crisis Crisis Communications Airlines 91

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Other brands, like United Airlines, have worked to repair a loss of trust. Create a realistic reputation plan. . But today’s brand and PR experts need to be aware of social-media-driven crises that – while not fatal – can blow up in an instant and threaten brand reputation. Companies like Yum!

Brand 160

Brand Branding Film Internal 160

Barokas

AUGUST 22, 2019

When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Some of the worst PR and marketing blunders have been the result of a disconnect between company culture and brand strategy ( United Airlines , anyone?).

Customer Service 84

Customer Service Company Strategy Communications 84

Sword and the Script

APRIL 15, 2017

Corp Comm Frets Leadership in Crisis Comms, says Study. They hired an actor to play the role of a fictitious airline CEO apologizing for a network glitch canceling 140 flights. As for the airlines, flying, once a glamorous mode of travel, has devolved into a miserable experience from start to finish. The findings? Talk to Us!

Corporate 78

Corporate Airlines How To Crisis 78

Doctor Spin

APRIL 17, 2023

Southwest Airlines. Southwest Airlines is known for its friendly and fun-loving flight attendants. Southwest Airlines employees celebrate passenger’s 104th birthday. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. He spoke from the heart — without regard for the airline’s possible culpability. As with a first impression, you never get a second chance to issue an initial response. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

APRIL 6, 2018

United Airlines. Indeed, many of the core ideas of how to neutralize an issue, mitigate a crisis and protect a reputation remain intact. This post is brought to you by RockDove , a proud sponsor of PRSA. Wells Fargo. Viral videos. Cyber thefts. Sexual misconduct. Brand misjudgments. Corporate malfeasance. Extreme weather.

Crisis Management 107

Crisis Management Crisis Airlines Viral 107

Sword and the Script

AUGUST 22, 2017

If you’re recommending a pure PR play or an integrated communications campaign with a big budget attached to it, you have to be able to articulate what the reputational and financial impact will be for the company. The discussion is about how all types of business moves will positively or negatively impact a company.

Internal 69

Internal International Interviews Trends 69

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. The result of what you do.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148