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S&T Live Recap: For Southwest Airlines, a Complex Crisis Required a ‘Thoughtful Communication Plan’

PRSay

“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. Given the complexities of the crisis, “we were as timely and accurate as we could be,” she said.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. Faculty talk trends and current events.

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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

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How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

See these related posts: Crisis Comms: No one More Reliable than an Employee. Corp Comm Frets Leadership in Crisis Comms, says Study. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. They hired an actor to play the role of a fictitious airline CEO apologizing for a network glitch canceling 140 flights.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. He spoke from the heart — without regard for the airline’s possible culpability. As with a first impression, you never get a second chance to issue an initial response.

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How Well Do You Know the New Rules of Crisis Management?

PRSay

United Airlines. From a crisis management point of view, 2017 had it all! It is not that all the tried and trusted tenets of crisis management have fallen by the wayside. Indeed, many of the core ideas of how to neutralize an issue, mitigate a crisis and protect a reputation remain intact. Wells Fargo.