ImPRessions - Crenshaw Communications
JUNE 18, 2019
Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. They’re measurable.
PRSay
APRIL 25, 2024
Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. Erik Clausen is a managing partner at CG Life , an integrated marketing communications agency for the life sciences, pharma and health care. Do your SWOT. Build your network.
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PR for Anyone
JANUARY 28, 2024
Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively. She suggests giving every job some agency or autonomy over its schedule—there are possibilities for flexibility even in unexpected roles.
Cision
APRIL 14, 2017
This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. I have never met a seminar I didn’t want to cherry-pick—i.e.,
Solo PR Pro
DECEMBER 22, 2020
The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Conversations also shined a spotlight on how agency leaders can spur innovation amid challenging times as well as inspire progress and spark growth. AMEC Global Summit on Measurement. Page Spring Seminar.
Sword and the Script
SEPTEMBER 11, 2018
A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. 5) Feedback and measurement. Now, we can measure web traffic acquisition and behavior with accuracy. Looking for a content marketing agency partner that can both bring. Two is the new five. You can subscribe here.
Stuart Bruce
OCTOBER 6, 2016
The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. Over half of agency people require more digital/social media training (53%).
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