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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

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Navigating the New Wave: PR Strategies for Emerging Fintech Startups

5W PR

Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations. Underscore that the company puts user privacy first, sticks to the necessary guidelines, and fortifies user data like a bank vault.

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Top 10 Guidelines For Social Media Participation

Shift Communications

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

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[Checklist] AI compliance for PR pros

Landis PR

Looking to develop AI compliance guidelines for your organization? AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Compliance involves safeguarding user privacy, avoiding biases and maintaining data security.

Privacy 64
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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players.

Privacy 156
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The Importance of Ethics and Authenticity in a PR Career

5W PR

Ethical PR practices, such as providing accurate information, avoiding deception, and respecting privacy, help PR professionals build and maintain trust with clients, stakeholders, and the public. Adhering to ethical guidelines helps PR professionals avoid legal pitfalls that can arise from misleading or dishonest communication.

Ethics 88
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S&T Live Recap: Michele Ewing on Ethics in Public Relations and Data Privacy

PRSay

Before becoming a college professor, Ewing had been a public relations counselor in an agency environment for more than 15 years. John Elsasser, editor-in-chief of Strategies & Tactics and host of S&T Live , asked Ewing how communicators can ensure their companies follow ethical guidelines for data usage.

Ethics 60