Remove Agency Remove Employee Remove Internal Remove Product Launch
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Crisis Management for B2B Tech Companies: A PR Perspective

5W PR

This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. Equipping the internal team with the know-how and skills to execute it effectively is equally important. Crisis management team Put together a dedicated squad responsible for PR crisis management.

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Positioning Your Company for Investors

5W PR

Sharing accomplishments, such as product launches and expansion into new markets. Internal communication Corporate brands should also focus on internal communication. Building a strong internal communication strategy can help create a cohesive and unified corporate culture.

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What is Technology PR?

5W PR

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

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What You Can Do With a Public Relations Degree

5W PR

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. They handle employee communications, manage press releases, coordinate public announcements, and maintain the company’s public image.

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7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

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Why a business case may be the missing key to securing your PR budget

Onclusive

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

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The Ethical Implications of Blurred Lines – Cheryll Forsatz

Ethical Voices

Previous to Ferrero, I spent the majority of my career with McDonald’s, both on the agency side as well as in-house, working both for the corporation and representing the more than 100 franchisees in the New York area. Back in the day, way, way back, there was internal communications, there was external communications.

Ethics 52