Remove Agency Remove Data-Driven PR Remove Events Remove Pitching
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{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.

Analytics 132
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How to Research Industry Trends Hassle-Free

Shift Communications

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Don’t just perform traditional PR, use data-driven PR ! Trends on Social Media. Trending on Twitter. Lisa Zanchi.

Trends 142
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How To Reach Top-Tier Influencers on PR Budgets

Shift Communications

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read? Let’s step through an example.

How To 131
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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214
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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

They can also be used like flash polls after a news event. Media love poll-results story pitches, especially when accompanied by visuals like infographics. A PR pro can find in-depth research online from many government and non-profit sources, all in the public domain. Data.gov, Healthdata.gov, U.S.

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Now What? How to Stay Top-of-Mind Post-Launch

Shift Communications

What should you be pitching them exactly? Flex your event muscles. Look for conferences or events within your industry that you can submit to speak at. Outside of conferences, networking events in your area are also great opportunities to explore. for example, has ongoing contributors). cta] The post Now What?

How To 89
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What is Tech PR? PR strategies that sell your tech brand

Prohibition

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.