MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video. The solution is captions. Nonetheless, you should still consider avoiding making videos overly long and dragging.

Video 62

Video Social Media Instagram Media 62

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

MaccaPR

MAY 28, 2015

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. million views on YouTube? Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Shift Communications

MAY 24, 2022

It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! Creators are (as in their name) creative. Create open-ended briefs.

Strategy 97

Strategy Marketing Guidelines Creativity 97

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. COVID changing healthcare storytelling | Jump to text. Watch webinar. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. How are you looking at the data?

Report 225

Report Media Advertising Advertising 225