Remove Agency Remove Creativity Remove Infographics Remove Viral
article thumbnail

Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech. This was, of course, a very embarrassing.

article thumbnail

What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Examples of Fair Use Debates in the Digital World

Cision

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120
article thumbnail

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

article thumbnail

How to Ideate a Successful Survey Campaign

Buzzstream

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. If you don’t have the extra cash to run a sample survey, you’ll need to get creative.

Survey 91
article thumbnail

Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them

Cision

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence.

How To 120
article thumbnail

The Top 50 Social Media Influencers on Twitter

Cision

Co-Founder of Status Creative, a leader in social media engagement. Digital Marketing Agency. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf.