Agency Creativity Data-Driven PR Information 
Shift Communications
APRIL 1, 2016
SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.
Shift Communications
MARCH 17, 2015
My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. But creative thinking is the fuel. Photo Credit.
Shift Communications
NOVEMBER 30, 2015
The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. We’re also well on our way to embedding at least one data jockey on every Agency team. In essence, we’ve built an Integrated Marketing Agency while in mid-air aboard a high-flying PR Firm.
Prohibition
FEBRUARY 14, 2023
Tech PR can be used to solve problems that technology companies face, such as difficulty seducing funding or investment, attracting the best new talent to the company, growing the customer and user base, and scaling up the business. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits.
Shift Communications
JULY 19, 2017
is appalled and worried his business will suffer because of all the false information circulating about sharks. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. An Olympic athlete is even smack talking him – not cool. Emily Mong.
Shift Communications
JUNE 25, 2018
Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. When PR programs enter into the execution phase, there is often less time, ability and tolerance to reset and try new ideas.
Shift Communications
MARCH 8, 2016
One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Molly DiLorenzo.
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