Agency Comparison Consumer Content Marketing 
Sword and the Script
DECEMBER 5, 2017
Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.
Prohibition
SEPTEMBER 29, 2023
In our latest podcast episode, we had the pleasure of conversing with Josh Lachkovic, the founder and Managing Director of growth agency, Amphora. This shift calls for a greater understanding of consumer behavior and the ability to capture attention within milliseconds. Contact us for our podcast services !
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Sword and the Script
DECEMBER 20, 2022
There are so many thoughtful contributions – from people working on both the in-house and agency sides. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. “I To that end, this year’s roundup is uh-mazing.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. We know they are rare in comparison and that is what makes them so important to acknowledge. 2017 PR Takeaways. Video is never, ever going away. PR firms expand service offerings.
Contently - Strategy
MARCH 22, 2022
Create bottom-of-the-funnel content. Hear me out: I know content marketing is often used to push top-of-funnel awareness. So it only makes sense to spread your content marketing efforts to support prospective customers in other stages of the acquisition cycle. What is bottom-of-funnel content?
Contently - Strategy
SEPTEMBER 12, 2019
The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. MOFU content lays the foundation for product consideration, the step before the conversion phase. At least 47 percent of buyers will view 3-5 pieces of content before getting in touch with a sales rep.
Cision
SEPTEMBER 21, 2016
There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. You can include informational articles, product comparisons, videos, special offers, et cetera. Social Media.
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