wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . Digital Marketers Sound Off Highlights. Thanks for reading!!!

Marketing 45

Marketing Insurance Insurance B2C 45

PRSay

NOVEMBER 15, 2019

Here, Disney sets a great example for PR pros and marketers: Content is the key to everything you do. Disney was able to launch their streaming service with a huge bank of ready-made content. That’s why, at MediaSource , we put our content team at the center of our plans.

Analytics 159

Analytics Television Banking Data 159

Communications Conversations

SEPTEMBER 15, 2020

Matt makes this list as the president of one of the largest PR/comms agencies alone. But, he’s also one of the most connected people I know (especially among the agency owner group). Kathryn has been the CEO of Tunheim Partners for 30 years–the longest run of any current agency head. She seems fantastic.

Agency 78

Agency Trends Social Media Local 78

Sword and the Script

OCTOBER 8, 2016

11 Simple Ways for PR to Score Content Marketing Points. Personalization is a marketing trend that’s forever on the horizon. Has your PR firm stopped bringing creative ideas to the table? A boutique agency provides access to creative senior talent that won’t break the bank.

Marketing 114

Marketing Pitching Survey Study 114

Sword and the Script

SEPTEMBER 17, 2016

I really like that Nadya Khoja emphasizes relationships rather than pitching in her piece How to Build Relationships With Visual Content Marketing , which she wrote for Mention , a media monitoring service. You can absolutely build relationships with content, and content marketing absolutely plays a role in media relations.

Pitching 60

Pitching Infographics SEO Creativity 60

Sword and the Script

DECEMBER 3, 2016

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. This isn’t unusual for a profession where both creativity and data are important. 1) What is Agile Marketing Again? The Struggle is Real in B2B Content Marketing [UML].

Marketing 60

Marketing B2B Content Marketing Training 60

Waxing UnLyrical

JULY 12, 2018

When I started my first communications agency, people asked me for my “elevator speech.” Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Brand 74

Brand Branding Banking Financial 74

Wildfire

SEPTEMBER 4, 2018

Agencies and in-house teams alike have used press releases for many years to piece together stories in a media-friendly manner – packaging facts, figures and a newsworthy story in a way for journalists to share easily. PR myth #1: “Just send out a press release…”. PR myth #2: I only need PR when it goes wrong.

Banking 45

Banking Education Industry Crisis 45

Sword and the Script

OCTOBER 29, 2016

In a piece for the AMA, titled, Half of B-to-B Marketers Say Content Marketing is Wasted on Sales Departments , he writes: “Daniel Rodriguez, vice president of marketing for Seismic, says misalignment between sales and marketing isn’t just a B-to-B problem, but there are two factors that exacerbate the problem.

B2B 60

B2B Marketing Analysis Content Marketing 60

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

MAY 11, 2016

Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. It requires a high level of resilience, creativity and organization. We did not bank on that sort of measurement opportunity but it happened. Guest Post by Kate Finley.

Media Relations 40

Media Relations Media Measurement Conference 40

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111