Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. How do you solve the problem of machine-generated sentiment analysis gone awry? Christopher S.

Analysis 60

Analysis How To Data Analytics 60

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. PR grows more in demand. Public relations is HOT right now. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

AUGUST 15, 2017

If they’re not, the data showing what’s not working arms you with intel that can help you make better decisions moving forward. All data, whether it “makes you look good” initially or not, is valuable! Critical thinking paired with iterative analysis of PR data can help build trust between you and your executives or clients.

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

NOVEMBER 24, 2014

However, all of this data processing may not necessarily lead to any insights or any strategic changes; in many cases, we’ll be publishing massive quantities of shelfware that will go unseen. How do you make all of that analysis effort and time worthwhile? How do you avoid this problem? Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

DECEMBER 28, 2015

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. As a GACP, our goal is to advance the cause of data-driven PR with our clients and industry, to help understand the value of public relations, and to use that data to make PR as impactful as possible.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

MARCH 17, 2015

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. Data-Driven PR Marketing Technology Public Relations'

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

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Analytics Google Data-Driven PR Training 0

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

JUNE 25, 2018

Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. What publications have driven the most traffic back to competitors’ websites? Where is the white space (i.e.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

NOVEMBER 17, 2017

Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. As such, the future of business is in large data sets and the observations derived from the analysis. These individuals will be able to perform an accurate predictive analysis.

eBook 104

eBook Analytics Data Software 104

Shift Communications

JUNE 12, 2017

One of the most common requests I’ve received in my work in public relations is, “ how do we connect our public relations efforts to business results? ”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. All earned media, like all public relations efforts, are not the same. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS. HOW TO BEST MEASURE YOUR PR SUCCESS.

Analytics 74

Analytics Google Measurement Data 74

Prohibition

FEBRUARY 14, 2023

Tech PR is an essential tool for tech companies to stand out from the competition and achieve maximum impact and results. Types of Tech PR Tech PR is a broad term for the various public relations activities that are used to promote technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JULY 19, 2017

There’s the tide of public opinion – the heat, the energy. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Sentiment/tone analysis. There’s the something you did or something you’re responsible for – the fuel. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

OCTOBER 26, 2017

SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. What’s on the minds of Chief Data Officers as we talked for two days about key issues in data? Implications for Marketing and PR. Christopher S.

Strategy 109

Strategy Government Data Analysis 109

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something. Public relations creates mindshare.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

NOVEMBER 16, 2015

You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. ” From there, the citizen analyst would gather up publicly available data and find out that no, there is no such creature.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. ” From there, the citizen analyst would gather up publicly available data and find out that no, there is no such creature.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

JULY 24, 2017

The platform scours social media, news sites and forums for mentions of these words, which can be exported for further analysis. Another data source G.W.’s With CrowdTangle, you can create a list of publications and industry social media pages, then export the posts from the crisis timeframe. Assess chatter sentiment.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Social media analysis has become a common request for clients on both B2B and B2C teams here at SHIFT.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

JANUARY 25, 2016

This often means using data about our current market or audience to create a model. A simple example may be an analysis of engagement for a brand’s 2015 social content, revealing what types of posts earned the most attention. A model is simply a substitute for reality that we can use to better understand the real thing.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

FEBRUARY 13, 2017

Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. For this, use a statistical tool/method such as multiple regression/linear analysis of variance to understand which metrics potentially drive actions. Video Impact Can Be Measured! Christopher S.

Video 117

Video Measurement Communications How To 117

Shift Communications

JANUARY 5, 2015

Public relations faces more avenues of influence than ever before, from messaging communities like Line, Kik, Viber, and WeChat to new content distribution channels like Plague, Super, and many others. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Christopher S.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Casey Egan. Marketing Analyst .

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Shift Communications

OCTOBER 2, 2017

In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied. The Future of PR is Predictive.

Analytics 112

Analytics Data-Driven PR Software Enterprise 112

Shift Communications

OCTOBER 31, 2016

Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations. During that time, I met exactly four PR professionals, all of them IBM employees. Because AI and cognitive computing are the future of PR.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

NOVEMBER 9, 2015

The citizen analyst is the individual who has access to powerful, modern tools of analysis. In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. What does a citizen analyst do? What tools does a citizen analyst use?

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

The citizen analyst is the individual who has access to powerful, modern tools of analysis. In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. What does a citizen analyst do? What tools does a citizen analyst use?

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

The citizen analyst is the individual who has access to powerful, modern tools of analysis. In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. What does a citizen analyst do? What tools does a citizen analyst use?

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations. The purpose of public relations is to generate awareness and trust. The PR industry operates this way mainly because we’ve not had access to predictive software or good data.

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Analytics Data-Driven PR Data Software 132