Remove tag measurepr
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How to Engineer the Perfect PR Metric

Cision

And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone. If they’re advertising on three different channels, this would qualify the relative and absolute value for them of any particular channel.

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Get PR Measurement Off The Island

Waxing UnLyrical

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. A good way to start, if you haven’t done it yet, would be to join tomorrow’s #measurePR chat with Don Bartholomew. We’ll pick up where we left off last week, discussing social media ROI.

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Examples of sites using Mobify include Boing Boing and A List Apart. Regardless, thanks for visiting! Clipped from [link] [.]

Tools 99
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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79
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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Pay-per-click (PPC) advertising costs might increase. Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Ads will also continue changing as users type, which could decrease click-through rates.

Google 101
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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. Get Shareaholic test Filed under Amrit Pal , Social Media | Tags: pink chaddi , social media in india , UIDAI | Comments (7) Site settings comment help? Regardless, thanks for visiting! says: January 4, 2011 at 10:01 am [.] Read it here.] [.]

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Weekly Roundup: The Gerald Durrell Edition

Waxing UnLyrical

Super Sunday: are you ready for some… advertising! Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: gerald durrell , Public Relations , quora , Social Media , super bowl , trust survey | Comments (6) Site settings comment help? The feline theory of public relations , by Richard Bailey.