Advertising Storytelling Trends Viral 
Cision
JUNE 29, 2017
While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Who saw it? How much time did they spend on the story?
NewsWhip
MARCH 31, 2021
What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript.
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Buchanan PR
JANUARY 8, 2024
From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. Partnering with Martha Stewart, Tito’s re-imagined the nature of the trend and launched “DIY January.” It went viral and was reposted all over social media.
ImPRessions - Crenshaw Communications
MAY 24, 2018
Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.
Beyond PR
JUNE 29, 2017
While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Who saw it? How much time did they spend on the story?
Prohibition
DECEMBER 19, 2019
As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. Vertical Video.
Cision
OCTOBER 16, 2017
What are the big trends you are seeing in that direction? Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Chris Lynch: Yeah, right.
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