5W PR
DECEMBER 19, 2016
Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they fit it into as few characters as possible. With greater speed and fewer words, one might assume that social media frees up time. One place where effective usage matters is advertising.
PRSay
MAY 8, 2020
There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. The advertising landscape may never be the same. That’s bad news for publications that rely on advertising to make up large portions of their budgets. Attitudes shift about virtual interviews. Photo credit: fgc.
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ImPRessions - Crenshaw Communications
APRIL 18, 2017
With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Then begins the job of whittling a list of a dozen agencies to a top three.
Stephen Waddington
JUNE 9, 2020
No advertising, no sponsorship, no sales promotion or other fundraising efforts. Social media interaction is also up significantly lending itself well to the different hours that people are consuming the news as they adapt to the lockdown. Facetime, Zoom, Houseparty, Skype, etc. have become our new normal.
Mark My Words
DECEMBER 15, 2020
The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.
Cision
MARCH 14, 2016
Billboards, people, advertisements, your friend, your boss. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. In late 2015, Microsoft rolled out Skype Translator. Why stories?
The Proactive Report
JANUARY 15, 2016
In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. One of the ways this affects PR is working with the media and influencers. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.
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