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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. One of the ways this affects PR is working with the media and influencers. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100
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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. One of the ways this affects PR is working with the media and influencers. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100
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article thumbnail

5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. One of the ways this affects PR is working with the media and influencers. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100
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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Then begins the job of whittling a list of a dozen agencies to a top three.

Skype 136
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Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. Posted more than 3 social media updates per day. So, we decided to find out. Were 34% more likely to own a selfie stick.

Marketing 119
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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

Facebook and Twitter come to mind when someone mentions social media marketing. For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising.

Marketing 120
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25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Internal and External Communication and Collaboration. Skype : Similar to Zoom, this video/phone conferencing platform allows free video conference one-to-one and free unlimited audio conferences for groups. The Skype emojis are the best in the business and a good reason to use this platform all by themselves.