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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. User Experience (UX) refers to the overall experience people have while interacting with a product or service. Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content.

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7 Reasons Why PR Matters More Than Ever

ImPRessions - Crenshaw Communications

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

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A PRs guide to Google’s new follow vs no-follow rules

The Resolution Blog

SEO is a complicated demon to get you head around. On a top-level the SEO process looks like this: Picture source: [link] All points on the circle come together to give webpages their ultimate ranking. here refers to it as getting a “point”, which is a good way of describing it. This post is going to focus on links?—?or

SEO 120
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Optimizing Your Content in the New SEO Environment

Marketwired

Unique content and user experience with backlinks to reputable websites are pushed to the top, while websites full of duplicate content, high advertising-to-content ratios and thin- or low-quality content are buried to the point they never make it to Google’s front page. This is a major problem for press releases.

SEO 60
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150+ Guest Posting Sites That Will Actually Build Traffic (Analysis)

Buzzstream

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For reference, the median DR in our analysis was 74.

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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

Each offers its own nuances, with “public affairs” implying government relations or legislative goals and “corporate communications” referring to all internal and external communications activities as a management function. ” It’s all part of PR’s mixed reputation.

Publicity 245