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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a businessadvertising or publicity? Both are needed in business but which one is most valuable? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

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Public Relations Skills

PR for Anyone

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. I use it every day in my own business so I’m not just telling you to try something, I know t works! Land in the media and see what it does for your business. Anyone can get publicity!

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

We focus on working with non-profits, small businesses, women CEOs and business owners. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets.

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How to Develop Good Social Listening Techniques

PR for Anyone

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio.

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How to Give a Great Media Interview

PR for Anyone

Media is editorial content unless you are paying for advertising. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch.

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Newsjacking Idea

PR for Anyone

We are “watching” television so we need to “see” what you are talking about. Anyone can get publicity! So that is this week’s Free Publicity Friday PR tip. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals.

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