Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Newsfile

NOVEMBER 14, 2023

However, the content must remain clear , concise , formal , newsworthy , and avoid being overly promotional or reading like an advertisement. Detailing exclusive deals or limited-time offers in your press release can generate excitement and urgency. Our #BlackFriday deals are here! Get gifting! Conclude with a summary or call-to-action.

Examples 116

Examples Energy Retail Product Launch 116

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A client in a commodity category or one with no discernable news – like bath soap or flashdrives – may put its eggs in a sponsorship basket, with earned media outreach limited to retail and trade channels. Survey results can easily become infographics or the centerpiece of a customer newsletter. Consider micro-influencers.

Infographics 149

Infographics Retail Resources Employee 149

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

Data 157

Data Data-Driven PR System Analytics 157

Cision

JANUARY 16, 2017

Every November or early December, you may read granular details about how retailers perform on Black Friday and Cyber Monday. Although the conclusions from these reports are sometimes generalized as representative of all retailers, Adobe’s source data comes from customers of their marketing cloud.

Data 120

Data How To Retail Ethics 120

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Waxing UnLyrical

AUGUST 15, 2019

A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. At this time, most marketing-related Stories focus on fitness, fashion, retail, technology, airlines, automobiles, travel, food and drinks. Infographic via 99firms.com. Bottom Line. Image: NeONBRAND via Unsplash, CC0.

Instagram 63

Instagram Marketing Viral Airlines 63