Burrelles Fresh Ideas

JUNE 27, 2023

Press releases first began to integrate digital features in 1997 with the addition of audio, video, and images. When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). The early 2000s saw the addition of social media features.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Ted Coiné – @tedcoine. Coach and author on #SocialCEO. CMO of Meddle.it. pic.twitter.com/D12Q53HHZf. —

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

MAY 22, 2015

If you’re not familiar with DSS, they do a lot of work in the digital space, particularly around video – producing and distributing it. So it wasn’t a huge surprise that the survey really focused on whether, and how, journalists would use externally-produced video.

Leadership 40

Leadership Report Media Video 40

PR Conversations

JULY 5, 2017

In this case, PR manager plans and runs advertising campaigns. Noticed an interview with the rival’s CEO in a well-known magazine? Communication specialists browse social news feeds, read magazines and attend professional events during regular business hours for a good reason. Analysing competitors’ PR activities.

Infographics 63

Infographics Corporate Policies Reputation 63

Bad Pitch Blog

MARCH 22, 2010

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. 2) Advertising: Paid placement can be very useful if you want complete control of the message, including when it appears. 6) Video File: We''re all hitting YouTube for one reason or another.

Infographics 98

Infographics Energy YouTube Mobile 98

PR Fuel

SEPTEMBER 18, 2018

It shouldn’t read like an advertisement for your product. Instead of sending a regular press release, use an infographic to tell your story. Add some video or photos to get your message across. Why does this video matter? If your only goal is to promote yourself, buy an ad. You have to start thinking outside of the box.

Writing 118

Writing Newspapers Report Data 118

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Advertising, production, and distribution have all fundamentally changed. The value of earned media lies in independent editorial published at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 40

How To Engineering Content Marketing Advertising 40

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibit A: The Death Knell of “Advertising’? It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48