Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company
Sword and the Script
MAY 21, 2019
1) Why start a business focused on B2B paid social? BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.
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