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Should Highway Signs be Hilarious?

Mindful Marketing

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. Some creators of highway signs have adopted the same strategy.

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How to Attract Your Ideal Customer on Instagram

Cision

Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Use your company’s brand name for local targeting. Build customer relationships with these tips: Write action-driven, attractive captions – encourage them to engage with your brand.

Instagram 120
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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. negative publicity; and.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. negative publicity; and.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. negative publicity; and.

Ethics 40
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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

MaccaPR

Every bottled water company wants to brand their water as unique and special, because the truth is no bottled water is unique or special,” writes Peter Gleick, author of “The World’s Water, Bottled and Sold: The Story Behind Our Obsession With Bottled Water.” Publicity Stunts Still Work In The Digital Age. 5 - From Red Carpet to Retail.