Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. Who do you see advertising on those pages?

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Contently - Strategy

OCTOBER 24, 2019

You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. We surveyed the best financial email newsletters, drawing inspiration from many of them. If the content is good enough over time, people will come back for more.

Financial 79

Financial Banking Content Marketing Writing 79

Maxim Behar

OCTOBER 15, 2023

When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. Yeah, that was the first form which then evolved into me doing journalism. Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

JULY 24, 2018

The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. You need digital advertising for PPC and social ads.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0