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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. Publicis Health acted solely as an advertising agency.

Crisis 164
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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 82
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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision. Additionally, brands must be diligent in disclosing sponsorships and adhering to advertising regulations.

Crisis 84
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It Is About Helping People – Sandy Young

Ethical Voices

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. How to handle PR with asylum seekers.

Ethics 50
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How Food & Beverage Brands Collaborate with Influencers to Create Cool Summer Vibes

Burrelles Fresh Ideas

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. Fresh and Seasonal Produce: Summer is the perfect time to enjoy an abundance of fresh, locally sourced fruits and vegetables.

Brand 40
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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The report provides an international perspective on the challenges facing the PR business. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR.

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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

Some offer a plateful of other PR courses like crisis communications, event planning and management, research and analysis, ethics, public speaking, nonprofit communication, international PR, sport and entertainment PR, campaigns and consulting. Many PR students minor in related fields like marketing or advertising.