Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors).

Media Relations 69

Media Relations Media Insurance Insurance 69

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. We measured paid media and website metrics, including video views and comments received.

Agency 54

Agency Healthcare Interviews Insurance 54

Ethical Voices

AUGUST 29, 2022

How to make sure your employees understand how you value ethics. There was earned and paid media in the project, as well as advocacy work with legislators. If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.”

Ethics 92

Ethics Groups Handbook Education 92

Mindful Marketing

JUNE 13, 2020

Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list. Our opinions impact what others believe and do.

Marketing 66

Marketing Insurance Insurance Ethics 66

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. We’re a small shop (12 full time people) that specializes in working with large regional or national clients in the financial sector (banks, credit unions, financial advisors, insurance, etc.)

Interviews 50

Interviews Marketing Financial Insurance 50

Solo PR Pro

JANUARY 14, 2020

2) If you're coming from the news media you are probably used to being overworked and underestimating your value. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. It worked out better than I could have hoped.

Insurance 110

Insurance Insurance Banking Groups 110

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. Why should we hold machines accountable? Handling a crisis in AI.

Ethics 67

Ethics Crisis System Training 67

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Apparently, I’m not the only one with some unease about AI. ” The Ad Age example above suggests otherwise.

Ethics 98

Ethics Guidelines Fashion Transportation 98