Advertising Data-Driven PR Measurement Trends 
Shift Communications
DECEMBER 4, 2017
In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. Disruption happens to industries measured in weeks and months rather than years or epochs. The 2018 PR Mega-Trends.
Sword and the Script
DECEMBER 21, 2021
This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.
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Shift Communications
JANUARY 2, 2017
Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Let’s see if we’re ready for them. Content Shockwave.
Shift Communications
AUGUST 25, 2017
Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. For example, analyzing top-performing posts within an industry will uncover apparent trends. How can all of this be measured and analyzed? The Solution. SHIFT has the solution: SCALE.
Shift Communications
JUNE 8, 2015
Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Measurement. What’s the goal?
Newsfile
JANUARY 30, 2024
Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Download the report!
Shift Communications
MAY 3, 2016
In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. But it doesn’t stop there…. Share the Knowledge. The need for this will only increase. Need help keeping up?
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