David PR Group

JULY 20, 2016

Says Avrin, if you continue to use tired, competency-based messages such as “we have the best customer service” or “we only use the freshest ingredients,” then you are just one of many voices in the crowd saying the same dull thing. Are your competitors providing mediocre customer service? Probably not. Be visible.

Marketing 40

Marketing Exercises Customer Service Case Study 40

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive.

Brand 195

Brand Branding How To Reputation 195

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility.

Reputation 137

Reputation Brand Branding Customer Service 137

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. In other cases, you’re seeing the alignment start to make a lot more sense as marketing organizations start thinking about the customer experience more broadly. . That’s what the studies show.

Media 202

Media Storytelling Technology Data 202

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customer service (51%).

Digital PR 45

Digital PR Trends Training Media Training 45

Mindful Marketing

JANUARY 29, 2023

A recent article in The Drum begins, “AI models such as ChatGPT, Midjourney and Lensa AI have taken the advertising world by storm in recent months.” It also undermines the integrity of the purchasing process and can damage the reputation of your company. ” The Ad Age example above suggests otherwise.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. He’ll also show you what’s working for other business writers by bringing you real case studies from the field. 13) Mike Stelzner. 24) Jason Keath.

Social Media 120

Social Media Marketing Pinterest Media 120