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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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How to Give a Great Media Interview

PR for Anyone

Media is editorial content unless you are paying for advertising. This week, I want to give you some tips on how to give a great media interview. The post How to Give a Great Media Interview appeared first on Christina Daves. The fastest way to never get asked back again is by making it all about you and selling. Transcript.

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How to Develop Good Social Listening Techniques

PR for Anyone

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. The post How to Develop Good Social Listening Techniques appeared first on Christina Daves.

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How to Get in Magazines

PR for Anyone

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. So how do you get in magazines? How do you know what they’re covering?

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. Free publicity is free.

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Back to School Media Pitches

PR for Anyone

Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript.

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Newsjacking Idea

PR for Anyone

We are “watching” television so we need to “see” what you are talking about. If you’d like to learn more, go a little deeper, learn a little bit more how to do this. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals.

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