Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising.

Radio 101

Radio Media Television Social Media 101

Sword and the Script

AUGUST 28, 2018

TechCrunch didn’t have contributor network per se but accepted more pieces than at least one editor would have liked and recently altered its policy to “invite only.”. Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. And who can blame them?

Technology 67

Technology Advertising Advertising Community 67

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Trends 62

Trends Social Media Consumer Video 62

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Cision

JUNE 14, 2016

Your audience will only be interested if your brand has something unique today. Does your content provide value or fall short? Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. How do you adapt brand communication for a global audience?

Healthcare 0

Healthcare Creativity Consumer Government 0

wiredPRworks

APRIL 27, 2020

I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach? “ Agencies and marketers alike are addicted to storytelling.

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Solo PR Pro

NOVEMBER 17, 2015

He was looking to expand on this and reach schools focused on public policy and international relations. The research findings provided unique insights into how public policy and public affairs schools are approaching content marketing, media relations, communications strategy and native advertising.

Creativity 40

Creativity Public Affairs Policies Survey 40

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments.

Facebook 0

Facebook Mobile Analytics Advertising 0

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

AUGUST 2, 2016

I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. I think most of the discussion on content marketing comes down to a couple things. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60