Advertising Blogging Marketing Pharmaceuticals 
ISEBOX
MAY 16, 2016
Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia. Thankfully, no. Submission Requirements Under the FDA Guidance. .
PRSay
MAY 9, 2023
However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. How Soulmates.ai
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Stern + Associates
FEBRUARY 17, 2014
In marketing, there’s a well known adage claiming consumers need to be exposed to a message at least seven times before it registers meaningfully. This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. And it’s not necessarily a good thing. It begins with a few happy people. Or a family.
Mindful Marketing
JULY 4, 2020
by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing.
Mindful Marketing
FEBRUARY 14, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing As a Seinfeld fan, one of my favorite episodes is when George’s eye catches a piece of flying grapefruit, causing him to confuse everyone with his involuntary winking.
Mindful Marketing
AUGUST 13, 2022
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing There was a time when only celebrities and aspiring actors were spokespeople. ” A year earlier, Rachel was in my intro to marketing class where she distinguished herself as a strong student.
ISEBOX
NOVEMBER 23, 2016
In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. To comply with FDA regulations, your Tweet – and any other pharmaceutical PR content – must properly balance risks and benefits.
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