Thu.Feb 22, 2024

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CoverageImpact. Will it solve the PR Industry’s number 1 problem?

The Resolution Blog

In this episode I interview the person that has inspired me the most in my career; Gary Preston. Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’. We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful […] The post CoverageImpact.

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5 ways to use customer feedback analysis for a more targeted PR strategy

Agility PR Solutions

While there’s no magic formula to win new clients, there is one easy way to know what your audience is thinking: customer feedback. There’s a reason brands are increasing their investment in customer feedback. Asking for and analyzing it provides valuable insights for businesses. With consumer expectations at an all-time high, this feedback lets you […] The post 5 ways to use customer feedback analysis for a more targeted PR strategy appeared first on Agility PR Solutions.

Analysis 113
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News publishers playing catch-up with Gen Z audiences

Wadds Inc.

Social media has disrupted Gen Z’s relationship with news media, forcing publishers to adapt content and business models to maintain relevance. Gen Z has a different relationship with news than previous generations, getting most of its news via social media rather than directly from publishers. Young consumers start their news journeys on social platforms and have less loyalty to publications.

Study 111
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The state of AI in cybersecurity in 2024: How the tech is transforming the cybersecurity landscape, and the challenges and opportunities

Agility PR Solutions

Data security and privacy are among the biggest challenges brands and businesses are facing today, particularly in light of the swarm of breaches companies have experienced in the generative AI age, which is making earning precious consumer trust extra tough. AI has emerged as one of the biggest threats to security, but new research from […] The post The state of AI in cybersecurity in 2024: How the tech is transforming the cybersecurity landscape, and the challenges and opportunities appe

Privacy 106
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Strategies to Compel Consumers to Splurge on Your Products

5W PR

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging.

More Trending

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From potato to progress: Addressing communication breakdowns

PR in High Definition

“Potato!” Ah, right, my two-year old wants that mash potato she didn’t finish earlier, I better go get it. “No, potato”, she says again but pointing at her craft box. “Oooh, you’re asking for your Play-Doh.” I wasn’t listening intently enough, and instead heard what I wanted to hear – her wanting more of the wonderful meal I prepared, of course! Miscommunication and misunderstanding are part and parcel of life.

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11 Communications Conferences to Attend in 2024

OnePitch

As a Public Relations Professional, it is essential to stay tuned into market trends and have your eyes on every movement in the industry. One of the best ways of improving your game as a professional is to socialize, observe and learn from your colleagues in the industry.

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Pan-European PR: It’s so much more than translation

PR in High Definition

We often consider translation to be at the heart of communicating across borders. You take a piece of content in one language, often English, and translate it into another – French, German, take your pick. But then, what happens when a word isn’t translatable? And what about local cultural context? A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic.

Local 62
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7 Reasons Why Automotive Suppliers Don’t Need a PR Firm

Bianchi Biz Blog

For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. We’re now seeing more change and disruption in the automotive industry than ever before.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Fake News.Really?

Maxim Behar

We don't need fake news or, in the outdated Bulgarian language - false news. Or, more precisely - I even would like them to be false. We are listening to real news - not from anywhere these days, but from the real parliament. Insults, almost curses, mocking comparisons, offenses, light and quite heavy, stomping on tables, and fierce threats. The Bulgarian parliament has become a place that no one today can believe - and we, the hooligans from the neighborhood gardens, behaved much more politely

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Public Relations Objectives

Doctor Spin

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing

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A Beginner’s Guide to Digital Media

5W PR

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Between the captivating visuals of smartphones to the immersive worlds of VR, digital media has become a universe of its own, that’s brimming with possibilities. But for anyone new to it, this intricate world can feel more than overwhelming.

Media 78