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Carbon as a PR metric but who's counting?

Stephen Waddington

PR practitioners must measure carbon in the rush to address ESG concerns. The 2015 Paris Climate Agreement set the goal of limiting global heating below 2C to tackle the climate crisis. The UK must reduce its greenhouse gas (GHG) emissions by 40% below 1990 levels by 2030 to meet its commitment. It is complex. tonnes in 2020.

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Here are some of the top journalists covering sustainability in 2023

NewsWhip

This highlights the urgency of informing more people about our climate crisis and understanding the steps we can take to protect the planet. Cara Buckley Cara Buckley is a 2018 Pulitzer-winning climate reporter who writes articles on individuals working toward solutions and off-the-beaten-path tales about responses to the crisis.

Energy 78
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Trending Sources

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Backlinko projects that the podcast industry will climb 27% to $30.03bn in 2024 and is expected to reach $131.13bn by 2030. Website Traffic: Visitor numbers and behavior post-PR activities.

Trends 105
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Trend porn

Stephen Waddington

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Happy New Year, reader. Here are the headlines and links to 15 trend reports for 2021.

Trends 155
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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

According to Citi, the total market for the Metaverse could be between $8 trillion and $13 trillion by 2030 , with total users numbering around five billion. This can create a crisis management situation for your reputation. If you choose to stay silent, people may infer something that isn’t your company’s stance. This is changing.

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Un-Earthing The Real Story

PR in High Definition

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. C global warming limit, emissions need to be reduced by at least 43% by 2030 and at least 60% by 2035. According to the report, to keep within the 1.5°C

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15 years after: the collective “grilling” of Jim Grunig still delivers visionary insights on the future of PR

PR Conversations

What is being taught in MBA and executive education courses about the difference between brand, reputation, and the measurement of relationships with stakeholders? What would be the “global warming” and “global financial crisis” equivalent problem that PR should focus on until 2030, and from there to 2050?