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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 86
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026.

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5 Powerful Sustainability Press Release Examples, Featuring Barbie

Newsfile

trillion in 2026. View complete news release example Moreover, special edition dolls support various charitable causes and the company promotes STEM (Science, Technology, Engineering, and Mathematics) education and careers for girls. In addition to this, the SEC is pushing for more ESG reporting. Feature Image by Freepik

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. I think a lot could happen here, especially in B2B technology media.

B2C 73
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General Motors – Going Electric, Going for Broke?

Mindful Marketing

Not only has the company been an avid user of petroleum-burning technology, it’s also been a developer. Both of these short-circuits likely contributed to projections that EVs would account for just “ 5 percent of the automaker’s total production by 2026.”

Energy 87
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Your profession needs you

Stephen Waddington

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content. A value is only a value if an organisation is prepared to defend it. It’s fuelled by developing markets, notably India.