PRSay

APRIL 5, 2023

What will the PR profession look like between now and the year 2026? Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 87

Survey Measurement Employee Retail 87

The Hoffman Agency

FEBRUARY 8, 2024

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. They are more than a valuable asset, they are the hallmark of an exemplary corporate culture.

B2C 73

B2C B2B Agency Trends 73

Stephen Waddington

JULY 10, 2017

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content. I highly recommend his Social Leadership Handbook and 100-day workbook. It often does more harm than good.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Communications Conversations

OCTOBER 15, 2019

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. This ratio has doubled in the last 10 years.

Media Relations 100

Media Relations Pitching Media Report 100