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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026.

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. A few years ago, this attitude would have been unthinkable – the office, the place where people used to work in a concentrated, creative and focused way, is now supposed to be a pure “networking place-to-be”?

B2C 73
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Your profession needs you

Stephen Waddington

Lego’s purpose is to inspire and develop children to think creatively and release their potential. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content.