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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 86
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026. While it’s now easy to generate beautiful content at the snap of a finger … the challenge is how to apply it across the consumer journey and actually breakthrough to customers with it?

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Transparency and Trust: The Role of ESG Reporting

Presspage

How to integrate ESG metrics into corporate communication and investor relations Now that we’ve outlined the impact that ESG reporting can have on building positive relationships with your investors, it’s worth diving into how this process can be implemented. The US is not far behind, with mandatory green disclosures by 2026.

Report 109
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General Motors – Going Electric, Going for Broke?

Mindful Marketing

Both of these short-circuits likely contributed to projections that EVs would account for just “ 5 percent of the automaker’s total production by 2026.” In 2016, Bloomberg estimated that GM lost $9,000 on every all-electric Chevrolet Bolt it sold, and in 2019, the company halted production of its Chevrolet Volt hybrid car.

Energy 87