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Young Employees Bring Fresh Ideas, Perspectives, Creativity

PRSay

Projected to make up nearly 30 percent of the workforce by 2025, Gen Z — which is also the most racially and ethnically diverse generation in U.S. Landis Tindell, APR, is chair of PRSA’s New Professionals Section , a PRSSA Hall of Fame member and manager of corporate communications for the Oklahoma City Thunder basketball team.

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Transparency and Trust: The Role of ESG Reporting

Presspage

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. Aside from this achievement, the release also explained the company’s ESG focus and its Climate Action Plan.

Report 109
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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

It’s our job at PRSA Phoenix to offer tools and training so we can continue to serve as ethical leaders in Valley companies.” “Every Month Is Ethics Month” Olson, who served as PRSA’s chair in 2021 and as the evening’s host, said it was a successful event because it brought together PR practitioners of all experience levels.

Ethics 169
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Brands Tackling Social Issues

5W PR

According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%). That’s why her athletic-wear company Fabletics offers sizes XXS to 3XL.

Brand 157
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Gamification Delivers Results

5W PR

Since 1984, companies were urged to use gamification to improve employee engagement and get workers to more clearly define their goals. When digital began taking off in the 2000s, the computer folks at SaaS companies and consultants jumped aboard. As a result, the company reported that the new idea generation increased by 58%.

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Interview with our CEO: Important milestones for a truly essential CommTech platform

Presspage

Communications professionals are on the front lines for their companies. On the other hand, I believe what we do is crucial for companies as well. In the past couple of years, we’ve entered a new reality, one in which companies are facing new, complex challenges and communications professionals' role in solving these is growing.

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Interview with our CEO: Important milestones for a truly essential CommTech platform

Presspage

Communications professionals are on the front lines for their companies. On the other hand, I believe what we do is crucial for companies as well. It all boils down to this: corporate comms teams are our heroes. By 2025, we want to be helping more than a thousand companies and corporate comms teams with their day-to-day work.