5W PR

FEBRUARY 21, 2020

According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%). Brands who have failed to join in on the long-overdue movement may struggle in the long run.

Brand 157

Brand Branding Chemicals Consumer 157

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. Aside from this achievement, the release also explained the company’s ESG focus and its Climate Action Plan.

Report 109

Report Government Financial Trends 109

5W PR

JULY 27, 2020

Since 1984, companies were urged to use gamification to improve employee engagement and get workers to more clearly define their goals. When digital began taking off in the 2000s, the computer folks at SaaS companies and consultants jumped aboard. As a result, the company reported that the new idea generation increased by 58%.

Exercises 97

Exercises Software Employee Training 97

Prohibition

MARCH 30, 2021

This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. Even though it might not be the most appealing combo to cure your appetite, it was certainly a simple but clever idea from the brand. Amazon… again.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Presspage

NOVEMBER 5, 2021

Communications professionals are on the front lines for their companies. On the other hand, I believe what we do is crucial for companies as well. Brands only stand out when their communications are clear, and they can respond quickly in a uniform way. It all boils down to this: corporate comms teams are our heroes.

Interviews 78

Interviews Corporate Survey Technology 78

Presspage

NOVEMBER 5, 2021

Communications professionals are on the front lines for their companies. On the other hand, I believe what we do is crucial for companies as well. Brands only stand out when their communications are clear, and they can respond quickly in a uniform way. It all boils down to this: corporate comms teams are our heroes.

Interviews 78

Interviews Corporate Survey Technology 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87