article thumbnail

Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences. Encourage customers to leave reviews , as they can significantly impact your local search rankings.

article thumbnail

Helsinki, Finland – Growth Path Ahead

Landis PR

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Inflation is expected to fall below 1% in 2024, strengthening purchasing power. The Most Popular Social Media Channels in Finland Youtube : 4.46 A good place to meet younger decision makers and social media influencers.

Radio 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. In addition, we will cover many of the fundamentals of media relations, so our program also would be beneficial to those starting out in public relations — including students and new professionals in PR, media and journalism.

article thumbnail

What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

article thumbnail

Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

During my college years I contributed stories to the student newspaper and interned at a couple local news outlets in southwest Ohio before graduating with my bachelor’s in English-Journalism in 2005. We spend a lot of time at local parks and enjoying the sights and food in Old Town Alexandria. area locals, A Sound of Thunder.

article thumbnail

How to Avoid Press Event No-Shows

Bianchi Biz Blog

You didn’t connect your news to … trends, industry issues, local economic impact, etc., Author: Jaclyn Bussert Jaclyn is a senior account executive at Bianchi PR with 12 years of B2B PR experience assisting and supporting our account teams in a variety of public relations activities. and your innovation isn’t newsworthy by itself.

How To 98
article thumbnail

PR Agency Life: What to Expect

Burrelles Fresh Ideas

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 88