article thumbnail

How Your Restaurant Can Take Advantage of National Food Days

5W PR

Planning ahead To make the most of national food days 2023, planning ahead is key. A timeline of tasks can be created using a national food days calendar , including ordering ingredients and printing promotional materials. Offering Discounts and Promotions Restaurants can offer discounts and promotions on national food days 2023.

Local 88
article thumbnail

Maxim Behar's Book About Seychelles Wins International Culinary Award

Maxim Behar

Maxim Behar's first cookbook “ The Magic of Seychelles Cuisine and Stories from the “Paradise on Earth ” was recognized as the “ Best in the World ” by the international Gourmand World Cookbook Awards 2023 in the category “ Book about Africa published outside Africa ”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156
article thumbnail

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98
article thumbnail

What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

article thumbnail

The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

Despite the growing popularity of streaming services, cable and broadcast television still dominate TV viewing time in the US, comprising 53% of the overall viewership as of May 2023, as depicted in the chart below. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75
article thumbnail

Tech multinationals cannot afford to take their eyes off the road in China

The Hoffman Agency

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36