2023 Local Pitching Print 
Burrelles Fresh Ideas
APRIL 2, 2024
Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9
Burrelles Fresh Ideas
MARCH 5, 2024
However, media pitching and media relations to secure earned media still dominate the industry. The Public Relations Global Network (PRGN) and member agency Buchanan Public Relations released ‘ The State of Earned Media 2023 ’ report a few months ago. This has made it more challenging to pitch stories successfully.
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Burrelles Fresh Ideas
AUGUST 2, 2023
Despite the growing popularity of streaming services, cable and broadcast television still dominate TV viewing time in the US, comprising 53% of the overall viewership as of May 2023, as depicted in the chart below. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.
Katie Paine's Measurement Blog
MAY 25, 2023
Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. If you need local press, however, your choices are more limited. The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses.
The Hoffman Agency
FEBRUARY 14, 2024
Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.
Bianchi Biz Blog
OCTOBER 24, 2022
As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. We plan on turning this series into a podcast in 2023, and that is something I am really excited about. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community.
Bianchi Biz Blog
JUNE 21, 2022
I test drive new equipment offerings in print and video formats. What advice do you have for PR people that want to pitch you? I get lots of pitches for stories on the automotive industry, which occasionally cross over, but it’s rare. Please keep the pitches understandable to the untrained eye. Jargon, jargon, jargon.
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