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What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. adults get their daily news : social media.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 198
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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. We were showing videos, but I decided not to send the videos. I’ve had an exciting new title change. So a fun new change in my work world.

Report 91
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Media Insights: Top 17 Media Outlets for Effective Press Release Distribution

Newsfile

These global giants have immense reach and help propel your press release onto the international stage. billion in revenue in fiscal 2023. According to an analyst, Apple News+ may have amassed a total of 19 million paid subscribers in 2023. These stories cover the local, national and global areas that people care about.

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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

2023 has seen acquisition activity from the networks increase. Looking at the two major European business centres of Germany and France, even with Germany technically in recession, it is clear that the German communication market is providing growth opportunities for local and international agencies.

Agency 52
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Gen Z Trends: January + February 2023

5W PR

We’re using this trend to share all our favorite beauty & wellness tips & tricks Social Media Influencers on the Rise Lauren Tiby – With over 644K followers on TikTok, Lauren is best known for her GRWM videos, fashion hauls and sassy lifestyle content.

Trends 88
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The Best Vendors to Solve 26 Common Communications Measurement Problems, 2023 Version

Katie Paine's Measurement Blog

If you need local press, however, your choices are more limited. Typically that should include blogs, podcasts, video, digital, print, and social. 8 I need to know what local dailies and other traditional print media outlets are saying about us. 15 I need international monitoring and measurement.